More repair calls and replacement estimates from the areas you serve.
Callpike does local SEO for established HVAC companies. We improve how you appear on Google, Maps and AI search, and how easily homeowners can call you, focused on the jobs you want and the towns your crew covers.
No obligation to hire us. If there’s a fit, you’ll see the proposed work and cost before deciding.

What we work on
Everything that decides whether a homeowner nearby finds you, trusts what they see and picks up the phone. The plan is built around the services you want to grow and the areas your crew can cover.
Google Business Profile and Maps
Accurate categories, services, hours and service area, with rankings checked across the towns you cover rather than only near your shop.
Service and location pages
Clear pages for repairs, replacements, heat pumps and maintenance. Location pages only where you genuinely work, with details specific to each area.
Technical website fixes
Speed, mobile, indexing and page-structure problems that stop pages from being found or used. We keep your current site where it’s working.
Genuine trust signals
Real reviews, qualifications you can back up, photos of your own work and an obvious way to call or request an estimate.
Enquiry tracking
Call and form tracking, reviewed with your team, so you can see which enquiries became estimates and booked jobs.
AI search visibility
Accurate, accessible information about your company for tools like ChatGPT, Gemini and Google’s AI results. Answers vary, so we report what we observe.
More detail: HVAC SEO AI search optimization
Who Callpike is for
SEO works best when there’s room to handle what it brings in.
A good fit
- An established HVAC company serving homeowners
- Someone reliably answers calls and replies to web enquiries
- Room on the schedule for more repair, replacement or install work
- You know which jobs and towns matter most to the business
Probably not the right time
- You’re fully booked and can’t take on more work
- You need leads this week. SEO builds over months.
- You want a guaranteed number-one ranking. No one can honestly promise that.
How it works
You’ll know the work, the cost and how progress will be measured before anything starts.
Book a call
Tell us the services you want to grow, the areas your crew covers and how work comes in today.
See the proposed work
If there’s a fit, we outline the work, cost and timing. You decide whether to go ahead.
Agree a baseline
Before work starts, we record where you stand and agree how rankings and enquiries will be measured.
Work and review together
We improve your profile, pages and site, then review rankings, enquiries and booked jobs with your team.
See a sample report before you call
An interactive example built around a fictional HVAC company in Burlington, Ontario. No signup required.
- Map rankings at nine points across a service area
- Which competitors hold the top three spots at each point
- A calculator that turns search volume and your own assumptions into estimated jobs and revenue
The business, rankings and revenue figures are illustrative. They are not client results.
Callpike is an independent SEO company for HVAC businesses, founded by Joseph Feor.
“Before Callpike, I ran a marketing agency for real estate agents, working with advertising budgets of up to US$40,000 a month. That work was judged on what happened after a lead came in: whether it became an appointment or a sale.”
“With Callpike, I’m applying that to HVAC. We start with the jobs you want more of and what a new customer is worth to you, then track enquiries and booked work, not just rankings.”
Questions HVAC owners ask
Anything else can be covered on the call.
It depends on the scope: the state of your website and Google profile, the services and towns you want to grow, and local competition. If there’s a fit, we’ll outline the proposed work and cost before you commit to anything.
We talk through your service area, the jobs you want more of and your current marketing. If there’s a fit, we outline scope, cost and next steps. There’s no obligation to hire us.
SEO develops over months. Your starting point, competitors and location affect the pace. We can set a baseline and start improving the site and profile early, but rankings and enquiries take time. There is no fixed date when every business starts getting results.
Often, yes. We first assess what you already have and recommend a rebuild only if the existing site is getting in the way. Paid ads can continue while organic search develops, with separate tracking for each channel.
No. Rankings change by search, location and competition. We agree the work upfront and track enquiries with your team so you can judge whether the marketing is helping.
We plan it alongside local SEO: clear service pages, useful answers to homeowner questions, accurate business information and checks that search tools can access your content. AI answers can change between searches, so we don’t promise placement.
No. It’s an interactive example built around a fictional company, with illustrative rankings and figures. It shows the kind of information we look at; your own business is discussed on the call.
Find out whether SEO makes sense for your company
We’ll talk through your services, the areas you cover, your current marketing and local competition. If we’re a fit, you’ll see the proposed work and cost before deciding.
- Discuss your services and coverage
- Ask about the work, cost and timing
- No obligation to hire us
The next page lets you choose a call time.
Explore the sample report